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Posts tagged Launch
New Footaction.com Launch Time Details
Jan 1st
Beginning Saturday, January 3rd all launches will move to 10am EST / 9am CT / 7am PST on Footaction.com. This decision to move back the launch time is based on feedback from our consumers. We believe these extra two hours will better enable our loyal consumers on the West Coast to access some of our most highly anticipated products, while also still serving consumers in other markets.
On occasion shoes may launch earlier or later, but these exceptions will be reflected on the Footaction.com Release Calendar and communicated by @footaction on Twitter.
**Please note, in-store launch times will remain 8:00 a.m. EST or else otherwise noted by the store.
Footlocker.com New Online Launch Time Details
Dec 31st
Beginning Saturday, January 3rd all launches will move to 10am EST / 9am CT / 7am PST on Footlocker.com and KidsFootlocker.com. This decision to move back the launch time is based on feedback from our consumers. We believe these extra two hours will better enable our loyal consumers on the West Coast to access some our most highly anticipated products, while also still serving consumers in other markets.
On occasion shoes may launch earlier or later, but these exceptions will be reflected on the Footlocker.com Release Calendar and communicated by @footlocker on Twitter.
**Please note In-store launch times will remain 8am EST or else otherwise noted by the store.
Week of Greatness Launch Procedures
Nov 17th
The Week of Greatness is almost here and we have a jam-packed week of the most premium releases of the year to kick-off the holiday shopping season. In partnership with mall management, Foot Locker and House of Hoops by Foot Locker stores will implement a ticket procedure* in order to purchase select styles releasing throughout the week. The select styles are listed below. The ticket procedures will take place starting this Monday, November 17th. To find out which store near you will carry the shoe and which ticket procedure it will implement, please visit the Launch Locator. To check out the full Week of Greatness release calendar click HERE.
Week of Greatness Special Release Procedure Shoes:
☐ Nike KD7 “Cave Purple” (on-sale 11/25)
☐ Nike Kobe 9 Elite “Hyper Crimson” (on-sale 11/26)
☐ Nike Air Foamposite One “Crimson/Royal” (on-sale 11/26)
☐ Air Jordan 6 Retro “Black/Infrared 23” (on-sale 11/28)
☐ GS Air Jordan 6 Retro “Black/Infrared 23” (on-sale 11/28)
☐ Nike Kobe 9 EXT “Snakeskin” (on-sale 11/29)
☐ Jordan XX9 “Infrared 23” (on-sale 11/29)
*Mall management directives and/or security issues may result in a change to the stated store procedure.
adidas Basketball Boost Launch Event – Derrick Rose Interview
Jul 29th
Foot Locker Unlocked got the chance to sit down with all-star point guard Derrick Rose at the adidas Basketball Boost Launch Event in Las Vegas on Sunday. We discussed everything his new D Rose 5, to Bulls free agency and more. Check out the interview below.
UNLOCKED: It must be a surreal feeling sitting here about to launch your fifth signature shoe with adidas, how does that feel?
ROSE: I’m in the MGM man, I’ve never been here before (laughs). Growing up it was something I never thought of, being able to have my own shoe, so to be able to sitting here now to launch my fifth is truly a blessing.
UNLOCKED: What’s the best part of working with adidas?
ROSE: I love the fact that they are never satisfied. They are always trying to do something different and bring new things to the table.
UNLOCKED: You mentioned earlier that this was your favorite signature shoe yet. Why?
ROSE: You might here me say that every time I have a new shoe out (laughs) but it’s only because I know how much time and effort we put into making it right. I think is one a simpler design from the last few but it still has all the personal details of my life on there and the new boost technology is really on point.
UNLOCKED: You talked a little bit about the technology, but what else about this shoe is so special to you?
ROSE: Well, having my logo on the back is a huge honor for me. First, for adidas to come to me and ask me if I wanted to do that is crazy. Knowing the history of the brand and it being the first time they’ve ever taken the three stripes off the back is a great feeling for me.
UNLOCKED: What are some of your personal goals and expectations going into this season?
ROSE: I don’t like talking about my personal goals out loud because I don’t want to jinx myself, but hopefully when I achieve them everyone will see. I have high expectations for myself and as player and a businessman and I want to continue to grow as a person to help me achieve all of my goals.
UNLOCKED: It has been a crazy offseason in the NBA and your team added a bunch of new players and lost some familiar faces. How do you feel about the team heading into the season and playing with your new teammates?
ROSE: There will definitely be an adjustment period but we are a close knit team and still have our veteran leaders and a great coach in Thibs to lead us. I like some of the moves we made and I think we’re gonna be pretty tough to beat this year.
UNLOCKED: How do you feel about being the veteran now for adidas’ young roster of athletes?
ROSE: (Pauses) Man, I remember coming into the league on being on shoots with KG, Chauncey and TD and now I’m sitting here about to enter my spartyh year in the league, it’s crazy to believe. I’m excited about the young group of guards they signed, Andrew (Wiggins) and Dante (Exum). I know they’re coming behind me and if anything else they are keeping me on my feet that’s for sure (laughs).
The adidas D Rose 5 will drop this October. Check out some pics below and stay tuned for more details coming soon.
adidas Basketball Boost Launch Event Recap Part 1
Jul 28th
Today adidas Basketball officially announced their new Boost Basketball, and Foot Locker Unlocked was on hand for the global launch party in Las Vegas. Held at the MGM Grand Arena, a select few media were given the opportunity to check out the shoes first-hand and interview some of adidas top basketball stars who’ll be rocking them on court this season. Introducing the Boost technology was Chicago Bulls star Derrick Rose, Portland Trailerblazers star Damian Lillard and adidas basketball designer Robbie Fuller. The event was MC’d by former NBA player and current ESPN analyst Greg Anthony.
First to be introduced was Robbie Fuller, adidas Crazy Light boost basketball designer who talked a little bit about the shoe’s design and new technology. The boost foam which is featured on the Crazy Light 4 has been brought over from the running side to basketball for the first time. “If you’ve ever tried on the Pure Boost or Energy Boost running shoes you know how comfortable and responsive they are, and now all those benefits have been translated over to the new Crazy Light which we all know and love for its superior lightweight feel,” according to Fuller.
Next up Anthony introduced Derrick Rose who came out wearing the new D Rose 5, his fifth signature shoe which will be dropping later this fall. Rose looked extremely fit and said he would be ready to take the court now if today was game 1 of the NBA season. Rose seemed extremely excited to introduce his fifth signature shoe, one which he called his most “personal and energetic” shoe to-date. He said he was shocked and really excited when he first found out that this shoe will be the first ever adidas basketball shoe ever to feature a player logo in the heel. In addition, Rose said he wanted to go with a simpler version of his shoe this time around, but also wanted it to make a “big statement” and he feels they accomplished with the new heel logo and boost technology.
After getting a first look at the D Rose 5, we also got a chance to learn more about the Crazy Light 4, from Trailblazers star Damian Lillard. Lillard came out rocking one of his new PE’s that he’ll be rocking these on court during USA Basketball games this summer and also the first half of the basketball season. He said he absolutely loved the way this shoe felt and that it was “the most comfortable basketball shoe I’ve ever put on my feet.” In addition to the boost technology, Fuller created a brand new design for the fourth iteration of the Crazy Light. The new version features the three stripes on the forefoot as opposed to the heel and side upper. The shock web bubble pattern also gives it a more flashier look an gives it that additional element of style that was missing on some of the previous versions. We’ll have a number of different colorways of his PE’s, the first of which will be Grey/Red/Black version he is wearing below. Look for these kicks to drop in early September.
Stay tuned for Part 2 of our recap where we go one-on-one with D Rose coming soon.
