| #1 Website Covering All Corners of Hip-Hop Music, News, Fashion, and Urban Culture. |
Posts tagged adidas
adidas Originals Attitude Big Sean
Sep 15th
adidas Originals teamed up with rapper Big Sean for his unique interpretation of the Metro Attitude. He took one of his favorite adidas sneakers and added his own personal touches while maintaining the snakeskin leather of the original design. Giving a nod to the G.O.O.D. Music recording studio in Hawaii, the sneaker reveals inspiration from the place where he spends much of his time perfecting his craft. After looking at the sneaker, one realizes that Big Sean was inspired by the tropical black sand beaches and the floral print that is famously tied to the studio. On the footbed, there’s a quote that reads, “My dreams stopped being dreams when I turned ‘em into goals,” which is a lyric from his song “First Chain.” The gold graphic inside of the tongue is a roaring lion, which is the same design as his pendant.
Available in stores and online Saturday. Check out Release Locator for stores.
Foot Locker x adidas: Introducing ‘The a Standard’
Sep 12th
Foot Locker and adidas have joined forces to introduce a brand new unique retail experience offering the best in adidas sport and style: ‘The a Standard.’ ‘The a Standard’ is a new shop-in-shop retail concept that will carry the most premium product from both adidas’ sport and lifestyle collections. Exclusively at Foot locker, the a Standard will feature an on going rotation of the best basketball and lifetyle products adidas has to offer including the D Rose and Damian Lillard signature basketball kicks, Boost technology releases and the ZX Flux lifestyle line as well as exclusive apparel. The a Standard presentation is complete with interactive technology and a dynamic touch screen display to help you learn as much about the product as possible. The a Standard presentation is currently in 28 locations across the country including New York, New Jersey, Portland, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Washington DC, and Minneapolis. Check out what stores have ‘The a Standard’ on our website here and let us know what you think!
adidas Pure Boost “City Blur”
Sep 11th
Trust us, the adidas Pure Boost is one of the most comfortable shoes you could possibly lace up on your feet. Adidas’ Pure boost technology midsole provides unmatched comfort for your feet whether you’re relaxing in them or going on a full run. Now, much like we’ve seen adidas do with the ZX Flux, we’re seeing a print on the Pure Boost. The “City Blur” features an upper with an abstract design that is indicative of a city street as cars roll by. The pair features a wide array of color some bright and some dark that give the Pure Boost a much more elevated design than we’ve seen on previous models. Of course, the comfort of the Boost stays the same. The adidas Pure Boost retails for $ 120 and the “City Blur” model is in stores now. Check the Launch Locator to see which stores have this release.
adidas Originals Big Sean Metro Attitude Hi
Sep 10th
adidas and Big Sean are teaming up for their third collaboration together with Saturday’s release of his personalized adi originals Metro Attitude Hi. The Big Sean Metro Attitude Hi is a loud and flashy release that is inspired by the time Sean has spent at the GOOD Music recording sessions in Hawaii. Opting to keep the snakeskin pattern from the original Metro Attitude, the Big Sean version fills in the pattern with Hawaiian flowers around the upper, as well as the midsole. Black suede, representing black sand beaches of Hawaii, counters the floral pattern outlining the toe box, cloaking the three stripes, and taking over the shoe’s heel. Metallic gold accents appear on the heel and tongue’s adi Originals logo as well as on the inside and outside ankle. The shoe’s inner sole includes a Big Sean quote from his song “First Chain” – “DREAMS STOPPED BEING DREAMS WHEN THEY TURNED INTO GOALS.” In addition to the eye popping colorway of the release, the Big Sean Metro Attitude Hi also comes with a Hawaiian fern themed box and a floral themed bag to top off the premium feel of the release.
The adidas Originals Big Sean Metro Attitude Hi drops at select Foot Locker locations and Footlocker.com on Saturday, September 13th for $ 165. Find out if a Foot Locker near you will be carrying the launch on the Launch Locator.
adidas Originals Stan Smith
Sep 8th
Stan Smith’s legacy has held strong for more than 40 years. But it’s probably not for the reason he originally envisioned when he lent his name to an adidas tennis shoe in 1971.
“A lot of people now think I’m a shoe,” Smith told adidas in a video. “They didn’t know I was a tennis player. The shoe has taken on a life of its own way beyond me.”
The shoe began life as the adidas Robert Haillet in 1965, just two years after adidas had produced its first leather tennis shoe. Haillet was a French tennis player who had accrued 30 victories in the international Davis Cup.
After Haillet retired in 1971, adidas sought a new player to endorse the shoe. It renamed the shoe for Smith, the world’s No. 1 player at the time. Smith, an International Tennis Hall of Famer who was active from the late 1960s to his retirement in 1985, signed a contract with adidas in 1973. While the shoe’s branding image was transitioning from Haillet to Smith, it featured the likeness of Smith with the name of Haillet until 1978, when the shoe finally became solely Smith’s.
The shoe sold about 30 million units during its long initial run, which adidas announced in May 2011 it would bring to a close in 2012. But the sabbatical was short-lived, as the 3-Stripes resurrected the shoe in May 2014.
A version of adidas’ first leather tennis shoe, the Stan Smith was about the only model to not feature obvious adidas insignia. Horst Dassler, the son of company founder Adolf “Adi” Dassler, designed the shoe and took adidas’ branding off it all together. Taking the place of the familiar 3-Stripes logo were three lines of perforations between the eyelets and the midsole on the inside and outside of the upper.
The shoe debuted in 1965, and in 1967 gained green foam padding around the ankle collar to add protection to the Achilles tendon. It also featured a pimpled rubber outsole for the multi-directional traction that tennis players require.
You can pick up a pair of your own adidas Originals Stan Smiths in stores and online at Footlocker.com for $ 75 in 12 different colorways.
adidas ZX Flux “Monochrome Prism”
Aug 29th
The newest adidas Originals ZX Flux to hit stores is the black/white “Monochrome Prism” colorway. Effectively, a greyscaled version of the first Flux to hit stores in May, the “Monochrome Prism” incorporates hundreds – if not thousands – of grey, white, and black triangles to cloak the entire upper of the shoe. A white midsole stabilizes the busy body above it. The adidas Originals ZX Flux retails for $ 90 and the “Monochrome Prism” and is now arriving at select stores. Check out the shoe from all angles below and be sure to cop some fresh adidas apparel to hook up with your new kicks.
adidas Seeley White/Black
Aug 2nd
If you’re on the hunt for casual summer shoe with three stripes and high-quality construction, you’ve found the right sneaker. The adidas Seeley White/Black is a durable all-canvas shoe that has a low-profile upper and a vulcanized rubber outsole for performance. Dressed in a dominantly white palette, the things that speak the loudest within the design are the ways suede, canvas and synthetic nubuck are implemented. All-in-all, the Seeley is a durable and classic style shoe that’s easy to wear.
Available in stores.
adidas Seeley ‘Speckle’
Aug 1st
Following its minimal and clean counterpart (the adidas Seeley White/Black), this is the more bold of the two. The “Speckle” design is contains a black upper with the three adidas stripes, while a gradient of red paint speckles begins from the toe to become blue paint speckles on the heel. Sitting a top a clean white sole, the sneaker has a low-profile upper and a vulcanized rubber outsole for performance. All-in-all, the Seeley is a durable and classic style shoe that’s easy to wear.
Available in stores and online.
adidas Basketball Boost Launch Event – Derrick Rose Interview
Jul 29th
Foot Locker Unlocked got the chance to sit down with all-star point guard Derrick Rose at the adidas Basketball Boost Launch Event in Las Vegas on Sunday. We discussed everything his new D Rose 5, to Bulls free agency and more. Check out the interview below.
UNLOCKED: It must be a surreal feeling sitting here about to launch your fifth signature shoe with adidas, how does that feel?
ROSE: I’m in the MGM man, I’ve never been here before (laughs). Growing up it was something I never thought of, being able to have my own shoe, so to be able to sitting here now to launch my fifth is truly a blessing.
UNLOCKED: What’s the best part of working with adidas?
ROSE: I love the fact that they are never satisfied. They are always trying to do something different and bring new things to the table.
UNLOCKED: You mentioned earlier that this was your favorite signature shoe yet. Why?
ROSE: You might here me say that every time I have a new shoe out (laughs) but it’s only because I know how much time and effort we put into making it right. I think is one a simpler design from the last few but it still has all the personal details of my life on there and the new boost technology is really on point.
UNLOCKED: You talked a little bit about the technology, but what else about this shoe is so special to you?
ROSE: Well, having my logo on the back is a huge honor for me. First, for adidas to come to me and ask me if I wanted to do that is crazy. Knowing the history of the brand and it being the first time they’ve ever taken the three stripes off the back is a great feeling for me.
UNLOCKED: What are some of your personal goals and expectations going into this season?
ROSE: I don’t like talking about my personal goals out loud because I don’t want to jinx myself, but hopefully when I achieve them everyone will see. I have high expectations for myself and as player and a businessman and I want to continue to grow as a person to help me achieve all of my goals.
UNLOCKED: It has been a crazy offseason in the NBA and your team added a bunch of new players and lost some familiar faces. How do you feel about the team heading into the season and playing with your new teammates?
ROSE: There will definitely be an adjustment period but we are a close knit team and still have our veteran leaders and a great coach in Thibs to lead us. I like some of the moves we made and I think we’re gonna be pretty tough to beat this year.
UNLOCKED: How do you feel about being the veteran now for adidas’ young roster of athletes?
ROSE: (Pauses) Man, I remember coming into the league on being on shoots with KG, Chauncey and TD and now I’m sitting here about to enter my spartyh year in the league, it’s crazy to believe. I’m excited about the young group of guards they signed, Andrew (Wiggins) and Dante (Exum). I know they’re coming behind me and if anything else they are keeping me on my feet that’s for sure (laughs).
The adidas D Rose 5 will drop this October. Check out some pics below and stay tuned for more details coming soon.
adidas Basketball Boost Launch Event Recap Part 1
Jul 28th
Today adidas Basketball officially announced their new Boost Basketball, and Foot Locker Unlocked was on hand for the global launch party in Las Vegas. Held at the MGM Grand Arena, a select few media were given the opportunity to check out the shoes first-hand and interview some of adidas top basketball stars who’ll be rocking them on court this season. Introducing the Boost technology was Chicago Bulls star Derrick Rose, Portland Trailerblazers star Damian Lillard and adidas basketball designer Robbie Fuller. The event was MC’d by former NBA player and current ESPN analyst Greg Anthony.
First to be introduced was Robbie Fuller, adidas Crazy Light boost basketball designer who talked a little bit about the shoe’s design and new technology. The boost foam which is featured on the Crazy Light 4 has been brought over from the running side to basketball for the first time. “If you’ve ever tried on the Pure Boost or Energy Boost running shoes you know how comfortable and responsive they are, and now all those benefits have been translated over to the new Crazy Light which we all know and love for its superior lightweight feel,” according to Fuller.
Next up Anthony introduced Derrick Rose who came out wearing the new D Rose 5, his fifth signature shoe which will be dropping later this fall. Rose looked extremely fit and said he would be ready to take the court now if today was game 1 of the NBA season. Rose seemed extremely excited to introduce his fifth signature shoe, one which he called his most “personal and energetic” shoe to-date. He said he was shocked and really excited when he first found out that this shoe will be the first ever adidas basketball shoe ever to feature a player logo in the heel. In addition, Rose said he wanted to go with a simpler version of his shoe this time around, but also wanted it to make a “big statement” and he feels they accomplished with the new heel logo and boost technology.
After getting a first look at the D Rose 5, we also got a chance to learn more about the Crazy Light 4, from Trailblazers star Damian Lillard. Lillard came out rocking one of his new PE’s that he’ll be rocking these on court during USA Basketball games this summer and also the first half of the basketball season. He said he absolutely loved the way this shoe felt and that it was “the most comfortable basketball shoe I’ve ever put on my feet.” In addition to the boost technology, Fuller created a brand new design for the fourth iteration of the Crazy Light. The new version features the three stripes on the forefoot as opposed to the heel and side upper. The shock web bubble pattern also gives it a more flashier look an gives it that additional element of style that was missing on some of the previous versions. We’ll have a number of different colorways of his PE’s, the first of which will be Grey/Red/Black version he is wearing below. Look for these kicks to drop in early September.
Stay tuned for Part 2 of our recap where we go one-on-one with D Rose coming soon.
