Swizz Beatz Explains K-Pop Initiative

”I’m Really Trying To Migrate Culture”
8:30PM ET March 2nd, 2012
Contributor : Stephen Willis
A Rocky Williform Company

Superproducer/entrepreneur Swizz Beatz made headlines recently with the announcement of his partnership with the Korean-based ON-Media and their plans to bring Korean pop to American audiences. Swizz spoke in detail about the initiative and how he wants to help K-pop artists crossover in America.

“I’m not trying to just do a feature. I’m really trying to migrate culture,” he explains. “I don’t have to produce everything, I don’t have to rap on everything. I want to set up tour and TV shows and just have a super creative outlet for people to express themselves. We need to start bridging those gaps, and thinking globally is the way to go.”

“Bridging the gaps with collaborations can be the start of a global phenomenon. We’ve got this group called Big Bang, they dropped a song called ‘Blue,’ and I’m like, everybody should know about that,” he continued. “So how do you keep communication going? When you’re a big artist in the states, they roll out the red carpets for you, and I don’t feel that love for artists from other countries when they come here. I’m like, wait a minute, that’s not fair. Why can’t they get some respect? So my thing is to team up a Big Bang with a Chris Brown, somebody like that. Team up 2NE1 with Nicki Minaj or Rihanna. You take an international hit and make it even more international, even more familiar. Bridge that gap.”