“Obsessive Perfectionists” isn’t a new psychoanalytical term, rather it is a general description for designers at Nike. You can easily spot them on the company’s Beaverton campus. They are usually that dreary bunch in the cafeteria, never content about any designs, be that Nike’s own or competitors’. But what you won’t find them doing is sitting around complaining. Instead, they’re constantly hurrying between workstations, the Innovation Kitchen, new material suppliers, and production facilities oversea, all for the process of discovering that “next best thing.” Such was the route that led to the new Nike Tech Fleece, the Swoosh’s rendition of a sports staple.

Before embarking on the task to re-imagine an entire sportswear category, designers at Nike Sportswear simplified their mission into three essentials – Fit, Feel, and


Freshness Conversations: Lee Holman, Vice President of Nike Apparel Design