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Eleven years since its inception, LeBron James’s signature shoe fuses performance technology with inspiration. His remarkable career accomplishments – two–time world champ, four-time league MVP, two-time gold medalist – have paralleled the industry-defining Nike innovation in his signature shoes. For 2014, the Nike LeBron 11 “What the LeBron” remixes eight product design elements from past LeBron signature shoes, along with 20 different graphics and colors from previous editions. A cornucopia of inspiration, it features some of the most popular details rooted in innovation and storytelling, setting James’s shoes apart. You’ll see 28 different elements, from the tongue detailing of the LEBRON VII to the Akron map on the LEBRON V. If you’re interested in picking up a pair this weekend, please read our release details below.

STORE RELEASE DETAILS
In partnership with mall management, SELECT Foot Locker and House of Hoops by Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Nike LeBron 11 “What the LeBron” (on sale 9/13/14 for $ 250). The sweepstakes tickets will be given out on Monday, September 8th and Tuesday, September 9th. If your ticket number is selected, you will be notified by phone on Wednesday, September 10th or Thursday, September 11th. These procedures are for SELECT STORES only. To find out which store near you will carry the shoe and if that store will implement the sweepstakes ticket procedure, please visit the Foot Locker Launch Locator.

ONLINE RELEASE DETAILS
This release will be available on Footlocker.com starting at 8:00 a.m. EDT on Saturday, September 13th.

*Our customers are our priority and we encourage everyone to follow the procedure outlined above in an orderly and safe manner. We thank you in advance.

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