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With basketball season just around the corner, Jordan Brand unveils the latest iteration of the performance basketball powerhouse, the Jordan Super.Fly 3. A team of designers, working with Blake Griffin as muse, created a game-tested design to ensure optimal performance capabilities powered by flight. With Griffin’s high-flying game being the inspiration to the design, the goal was to create a shoe that helps him jump even higher, with greater explosiveness. The team incorporated an evolved FlightPlate to provide the power for flight, while amplifying energy return from the Nike Zoom unit in the forefront.

The outsole pattern draws inspiration from the AJ XX9, with multidirectional traction, that provides durability and reliable response on a variety of surfaces. On the shoe’s upper, synthetic overlays add additional structure on the toe and heel, as well as lightweight textile quarter panels to create a strong and durable exterior. Inspired by a sonic boom, the upper design brings the inspiration of the shoe to life in a vibrant pattern that is sure to be noticed as players around the world take flight in the Jordan Super.Fly 3.

The shoe also features the Flight Web fit system, which creates a stabilizing lockdown and adds support during powerful cuts and jumps. The webbed straps wrap around the foot and integrate the laces for fit throughout the midfoot. A sock-like inner sleeve and padded Achilles notch on the upper delivers a comfortable all-over fit.

The Jordan Super.Fly 3 debuts this Wednesday, October 1st in four colors in stores and online for $ 140. Check the Launch Locator to see which stores will have these releases.

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