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Flight School: Reebok S. Carter
Digging through the crates of sneaker archives for this week’s Flight School, we stumbled upon the Reebok S. Carter, a boundary-breaking and well-hyped sneaker by Jay Z. To take you down memory lane, the S. Carter marked the first time Reebok made a shoe endorsed by an entertainer. The terms of the deal were loose as Jay Z didn’t need to wear Reebok all the time and the design of the sneaker was very similar to a certain Gucci tennis shoe. It sounds odd to say that these dropped a decade ago as it feels like yesterday but that might be large-in-part of Jay Z consistently being the innovative artist creating #newrules.
Print article | This entry was posted by hhcblog on January 6, 2014 at 2:56 pm, and is filed under Footwear. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |