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Today marks the release of one of the most stylish and tech savvy shoes to come from adidas in recent memory. The adi Pure Boost, combines the innovative material that is adi Boost and a lifestyle look that one might not associate immediately with adidas to form a street shoe that will, without a doubt, make waves throughout the sneaker world. The combination of innovation and style is evident not only by looking at the shoe but also by knowing a little about the shoe’s origins. Birthed through a collaboration between three adidas designers – one performance running, one street wear, and one from Y-3 – the adi Pure Boost boasts a simple yet powerfully stylish silhouette. While past iterations of the Boost technology releases focus mainly on running performance, the Pure Boost’s design focuses on comfort above all else. While it’s branded a lifestyle shoe, the Pure Boost can be worn for anything from running to lounging to the office to the street. A seamless upper contributes to that comfort while the four-way stretch material used allows the shoe to expand with your foot as it sits directly on top of the Boost midsole. In addition to its comfort the Pure Boost is unbelievably light weighing 8.3 ounces for men and only 6.3 ounces for women. The adidas Pure Boost is available in stores and online beginning today for $ 120.

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