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Archive for February, 2015
Nike Kyrie 1 ‘Flytrap’
Feb 26th
Inspired by a Venus Flytrap’s Color Hues and Split Second Attack
See more angles and watch Kyrie Irving in the Nike Kyrie 1 ‘Flytrap’ in our new commercial spot below and pick them up in stores or online at footlocker.com (10am EST release) this Thursday. For stores near you, visit our Launch Locator.
Nike LeBron 12 ‘Double Helix’
Feb 25th
Basketball is in LeBron’s DNA
Inspired by the double helix structure of DNA, the Nike LeBron 12 ‘Double Helix’ arrives in stores and online (10am EST Release) this Saturday for $ 200.
See below for more angles and check out Launch Locator for stores.
Foot Locker Exclusive: Under Armour Curry One ‘Candy Reign’
Feb 25th
Built For The Sweetest Jumper In The Game
Stephen Curry does have a weakness…off the court. It’s tough to say no to candy. This candy inspired shoe was also the one he wore while taking home the Foot Locker 3 Point Contest title. The Foot Locker Exclusive Under Armour Curry One ‘Candy Reign’ drops in stores and online (10am EST Release) this Saturday for $ 120.
Check out more angles below and visit Launch Locator for stores.
Jordan Dub Zero ‘Laser’
Feb 24th
Celebrating 30 Years of Jordan Brand
Featuring laser printing on the Wolf Grey panel, the Jordan Dub Zero returns to commemorate 30 years of the Jordan Brand. Available in stores and online (10am EST Release) this Saturday for $ 185.
See below for more angles and check out Launch Locator for stores.
NEW MUSIC ALERT: Dev Hill “Hard for the Money” featuring Rocko and 2deep
Feb 24th
Rnb star Dev Hill is at it again! This time he has released a new track called “Hard for the Money” featuring Rocko and 2deep. Although Dev is mostly known for Rnb he brings a street edge to this new track. We’re looking forward to Dev Hill’s upcoming project “Love Loyalty Trust”
Chris Brown & Tyga Talk Drake Beef, Amber Rose And Kylie Jenner
Feb 23rd
Let’s see what these two have to say
New App giving Instagram a run for it’s money: FYUSE
Feb 23rd
With Fyuse you can share more than just your images you can also share your perspective. Fyuse is the first social network to utilize 3d tech to make interactive pictures. Users can now share their full experience with panoramic scrolling. Fyuse has many functions that you can check out in the video above. Let us know what you think of Fyuse in the comments. We think Fyuse is a good look.
February Lookbook: Pops of Color
Feb 19th
For the last installment of the February lookbook, we’ve styled a few looks that focus on the utilizing color in your wardrobe without overdoing it. The key with these looks is that while incorporating a bright and popping color such as red, the color serves an even stronger purpose by pairing it with more subdued/neutral colors. For example, in our first look, the model is wearing a red top from Hudson, paired with a white Jordan 23 undershirt for an added layer of separation between the shirt and dark colored Brooklyn Cloth pants. As added details to the outfit, a Nike snapback cap and blue Nike Huaraches allow the red shirt to really pop.
With our next look, our model is sporting Brooklyn Cloth marsala sweats. Although it’s a darker shade of red, wearing a sweats this color can send the right message when paired with the right pieces. The New Era Spurs beanie, Adidas hoodie and crispy white adidas high tops pair well with the sweats that serve as a statement.
The next photo shows the model rocking a Hudson plaid top, with black Nike “Rule the empire” long sleeve and Fairplay grey joggers. Another example of allowing a “louder” garment to turn heads while the rest of the outfit is more minimal and quiet with a purpose.
And last but not least, this look is the most casual of the styled outfits. While the dominant color of red is his shirt color, the pop of color is seen on the long-sleeve undershirt in addition to being seen on the brim of the baseball cap. The look is capped off with neutral black pants and clean white sneakers.
Footaction X College Humor All-Star Weekend Videos
Feb 18th
While All-Star weekend may be a break for the guys who lace up daily and hit the hardwood, Footaction did the opposite. We teamed up with College Humor to produce two very different, yet similarly hilarious videos, to add some much needed comedy to All-Star weekend. The two videos, which you can view below, are titled Rookie Sleepover and Prank News, respectively.
In Rookie Sleepover (Plus One Sophomore), four NBA young guns – Marcus Smart (Celtics), Giannis Antetokounmpo (Bucks), Bojan Bogdanovic (Nets), and Elfrid Payton (Magic) – star in a digital short about what happens when their agent gives them his swanky apartment for the night without any supervision.
Our Prank News network video takes a series that College Humor produces and puts our Footaction basketball and style spin on it. We hit the streets of Manhattan to prove that as long as you look like a news anchor and are holding a microphone, people will believe almost anything you say.
February Lookbook: Building on the Basics
Feb 17th
For this second installment of the February lookbook, we’re focusing on expanding your style vocabulary by “building on the basics.” Most of the time purely functional, utilitarian and simple pieces are great as the foundation to an outfit, but mixing/matching pieces with different materials, textures and patterns is the way to go. We’ve put together a few looks for you to gather some ideas for outfits for the month.
In the title slide, our model is wearing a Hudson top with a Jordan gold “23″ top underneath. Our first full look shows our model rocking an Adidas track jacket, a Locksmith top, Fair Play pants and a Rocksmith top underneath. Our next look shows our model wearing an Adidas shirt, Adidas pants and Adidas sneakers. For our last look, our model is rocking Brooklyn Cloth pants and the Jordan 1 “Laser.”