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Archive for July, 2014
Nike LeBron 11 Lifestyle Black/Varsity Red
Jul 31st
Today, we’re announcing a unique sneaker that’s flying under the radar: the Nike LeBron 11 Lifestyle Black/Varsity Red. Although it’s attached to LeBron James, its materials and design takes a different lane to create its own style. Adapting the LeBron signature series into an off-court lifestyle shoe, it pairs a dark cork build with lighter, more traditionally-colored cork overlays around the heel and quarter-panel, while red accents and a quilted back tongue round out the look.
Available in stores and online Saturday.
Nike Kobe 9 Premium “Metallic Silver”
Jul 31st
A sleek and simple Kobe 9 Premium release will hit stores on Friday by way of the “Metallic Silver” colorway of Kobe Bryant’s newest signature shoe. This Kobe 9 Premium is a low top with an upper constructed out of engineered mesh greys, whites, and blacks sitting over Nike’s Flywire technology that contributes to the shoe’s shape, sturdiness, and style. Reflective metallic silver accents the shoe’s branding on the tongue, Nike Swoosh design on the upper, and the heel design. A black tongue and black laces contrast the lighter greys of the upper.
The Nike Kobe 9 Premium “Metallic Silver” drops on Friday, August 1st at Foot Locker, House of Hoops by Foot Locker, Footlocker.com (starting at 8:00 a.m. EDT) for $ 170. Check the Launch Locator to see which stores will have this release.
Air Jordan 14 Retro ‘Sport Blue’
Jul 30th
The latest colorway of the Air Jordan 14 Retro is “Sport Blue” which describes the accents on the heel and tongue on a dominantly Wolf Grey upper. The grey midsole and white outsole combination completes the sleek look. With a number of releases in the pipeline for Jordan Brand, we’re excited about this offering as a versatile sneaker to rock on the court.
Available in stores and online Saturday. Check out Release Locator for stores.
Nike Barkley Posite Max “USA”
Jul 30th
Entering its second calendar year since its debut, the Nike Barkley Posite Max is back this Friday in a subtle but patriotic “USA” inspired colorway. This newest Nike Sportswear release sports a “White/Metallic Silver-Midnight Navy” colorway and though the only hint at this shoe’s American theme from the outside is the stars cut out of the upper, an aerial view of the release reveals a blue and white starred sock liner and a red and white striped foot bed. The Barkley Posite combines iconic elements from Barkley’s original Nike releases from the 90s with everyone’s favorite Foamposite. On this “USA” version features an entirely white upper, along with an icy blue midsole that extends into the midsole with the classic Barkley teeth and Barkley logo on the heel. Stars are draped along the upper and combined with a speckled midsole that gives the shoe some character.
The Nike Barkley Posite Max “USA” will drop on Friday, August 1 at House of Hoops by Foot Locker and Footlocker.com (starting at 8:00 a.m. EDT) for $ 235. Check the Launch Locator to see which stores will have this release.
Nike LeBron 11 Low Black/Gum
Jul 29th
To transition away from the themes such as summery vibes in Miami, the Nike LeBron 11 Low Black/Gum puts a coat over its tropical style. Its jet black upper sets a powerful visual tone right off the bat, while having multicolor inner lining and a tonal patterned swoosh for contrast. Paired alongside a gum outsole, the sneaker looks stealthy on the outside while containing a plethora of details if you’re willing to pay attention. The loud graphics contained in the inner lining make this sneaker a dark convertible, while an always popular LeBron gum bottom gives the night ride traction.
Available in stores and online Thursday. Check out Release Locator for stores.
adidas Basketball Boost Launch Event – Derrick Rose Interview
Jul 29th
Foot Locker Unlocked got the chance to sit down with all-star point guard Derrick Rose at the adidas Basketball Boost Launch Event in Las Vegas on Sunday. We discussed everything his new D Rose 5, to Bulls free agency and more. Check out the interview below.
UNLOCKED: It must be a surreal feeling sitting here about to launch your fifth signature shoe with adidas, how does that feel?
ROSE: I’m in the MGM man, I’ve never been here before (laughs). Growing up it was something I never thought of, being able to have my own shoe, so to be able to sitting here now to launch my fifth is truly a blessing.
UNLOCKED: What’s the best part of working with adidas?
ROSE: I love the fact that they are never satisfied. They are always trying to do something different and bring new things to the table.
UNLOCKED: You mentioned earlier that this was your favorite signature shoe yet. Why?
ROSE: You might here me say that every time I have a new shoe out (laughs) but it’s only because I know how much time and effort we put into making it right. I think is one a simpler design from the last few but it still has all the personal details of my life on there and the new boost technology is really on point.
UNLOCKED: You talked a little bit about the technology, but what else about this shoe is so special to you?
ROSE: Well, having my logo on the back is a huge honor for me. First, for adidas to come to me and ask me if I wanted to do that is crazy. Knowing the history of the brand and it being the first time they’ve ever taken the three stripes off the back is a great feeling for me.
UNLOCKED: What are some of your personal goals and expectations going into this season?
ROSE: I don’t like talking about my personal goals out loud because I don’t want to jinx myself, but hopefully when I achieve them everyone will see. I have high expectations for myself and as player and a businessman and I want to continue to grow as a person to help me achieve all of my goals.
UNLOCKED: It has been a crazy offseason in the NBA and your team added a bunch of new players and lost some familiar faces. How do you feel about the team heading into the season and playing with your new teammates?
ROSE: There will definitely be an adjustment period but we are a close knit team and still have our veteran leaders and a great coach in Thibs to lead us. I like some of the moves we made and I think we’re gonna be pretty tough to beat this year.
UNLOCKED: How do you feel about being the veteran now for adidas’ young roster of athletes?
ROSE: (Pauses) Man, I remember coming into the league on being on shoots with KG, Chauncey and TD and now I’m sitting here about to enter my spartyh year in the league, it’s crazy to believe. I’m excited about the young group of guards they signed, Andrew (Wiggins) and Dante (Exum). I know they’re coming behind me and if anything else they are keeping me on my feet that’s for sure (laughs).
The adidas D Rose 5 will drop this October. Check out some pics below and stay tuned for more details coming soon.
Invisible Bully Event Recap
Jul 28th
This past week, New York’s Herald Square welcomed the launch of the Invisible Bully fashion line’s Sicker Than Your Average capsule collection. The spirit of the Notorious B.I.G. is in engrained in the DNA of the brand — most recently celebrated by the name of the collection, which comes from the popular hit “Hypnotize”. The party’s highlight was a meet and greet, and its line filled with hopeful fans wrapped around 34th Street to take pictures with their favorite celebrities and get a sneak peek at Invisible Bully’s latest collection. Several famous faces like French Montana, Jadakiss, Shad Moss (Bow Wow), Styles P, DJ Envy, and of course B.I.G.’s lifelong pal and founder D-Roc were in attendance.
Check out the images above to catch the vibe of the celebration.
adidas Basketball Boost Launch Event Recap Part 1
Jul 28th
Today adidas Basketball officially announced their new Boost Basketball, and Foot Locker Unlocked was on hand for the global launch party in Las Vegas. Held at the MGM Grand Arena, a select few media were given the opportunity to check out the shoes first-hand and interview some of adidas top basketball stars who’ll be rocking them on court this season. Introducing the Boost technology was Chicago Bulls star Derrick Rose, Portland Trailerblazers star Damian Lillard and adidas basketball designer Robbie Fuller. The event was MC’d by former NBA player and current ESPN analyst Greg Anthony.
First to be introduced was Robbie Fuller, adidas Crazy Light boost basketball designer who talked a little bit about the shoe’s design and new technology. The boost foam which is featured on the Crazy Light 4 has been brought over from the running side to basketball for the first time. “If you’ve ever tried on the Pure Boost or Energy Boost running shoes you know how comfortable and responsive they are, and now all those benefits have been translated over to the new Crazy Light which we all know and love for its superior lightweight feel,” according to Fuller.
Next up Anthony introduced Derrick Rose who came out wearing the new D Rose 5, his fifth signature shoe which will be dropping later this fall. Rose looked extremely fit and said he would be ready to take the court now if today was game 1 of the NBA season. Rose seemed extremely excited to introduce his fifth signature shoe, one which he called his most “personal and energetic” shoe to-date. He said he was shocked and really excited when he first found out that this shoe will be the first ever adidas basketball shoe ever to feature a player logo in the heel. In addition, Rose said he wanted to go with a simpler version of his shoe this time around, but also wanted it to make a “big statement” and he feels they accomplished with the new heel logo and boost technology.
After getting a first look at the D Rose 5, we also got a chance to learn more about the Crazy Light 4, from Trailblazers star Damian Lillard. Lillard came out rocking one of his new PE’s that he’ll be rocking these on court during USA Basketball games this summer and also the first half of the basketball season. He said he absolutely loved the way this shoe felt and that it was “the most comfortable basketball shoe I’ve ever put on my feet.” In addition to the boost technology, Fuller created a brand new design for the fourth iteration of the Crazy Light. The new version features the three stripes on the forefoot as opposed to the heel and side upper. The shock web bubble pattern also gives it a more flashier look an gives it that additional element of style that was missing on some of the previous versions. We’ll have a number of different colorways of his PE’s, the first of which will be Grey/Red/Black version he is wearing below. Look for these kicks to drop in early September.
Stay tuned for Part 2 of our recap where we go one-on-one with D Rose coming soon.
Nike LeBron 11 Elite SE ‘University Red’
Jul 27th
RELEASE DETAILS
In partnership with mall management, SELECT House of Hoops by Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Nike LeBron 11 Elite SE “University Red” (on sale 8/1/14 for $ 295). The sweepstakes tickets will be given out Monday, July 28th and Tuesday, July 29th. If your ticket number is selected, you will be notified by phone on Wednesday, July 30th or Thursday, July 31st. These procedures are for SELECT STORES only. To find out which store near you will carry the shoe and if that store will implement the sweepstakes ticket procedure, please visit the Foot Locker Launch Locator. This release will NOT be available on Footlocker.com.
*Our customers are our priority and we encourage everyone to follow the procedure outlined above in an orderly and safe manner. We thank you in advance.
Nike Zoom Janoski Deep Royal ‘Tie Dye’
Jul 27th
Stefan Janoski’s signature shoe, the Nike Zoom Janoski, makes a return this summer in a brand new colorway Deep Royal “Tie Dye”. The tie-dyed canvas upper arrives with touches of white applied throughout. Black is seen on the Swoosh, tongue branding, inner lining and accents, white sitting atop a white outsole. All-in-all, the sneaker sports a contrasting trim and clean sole, allowing the tie-dye design to make the biggest effect. If you’re looking to add a new pair of kicks to your summer rotation, look no further.
Available in stores Saturday. Check out Release Locator for stores.
