Foot Locker Unlocked got the chance to sit down with all-star point guard Derrick Rose at the adidas Basketball Boost Launch Event in Las Vegas on Sunday. We discussed everything his new D Rose 5, to Bulls free agency and more. Check out the interview below.
UNLOCKED: It must be a surreal feeling sitting here about to launch your fifth signature shoe with adidas, how does that feel?
ROSE: I’m in the MGM man, I’ve never been here before (laughs). Growing up it was something I never thought of, being able to have my own shoe, so to be able to sitting here now to launch my fifth is truly a blessing.
UNLOCKED: What’s the best part of working with adidas?
ROSE: I love the fact that they are never satisfied. They are always trying to do something different and bring new things to the table.
UNLOCKED: You mentioned earlier that this was your favorite signature shoe yet. Why?
ROSE: You might here me say that every time I have a new shoe out (laughs) but it’s only because I know how much time and effort we put into making it right. I think is one a simpler design from the last few but it still has all the personal details of my life on there and the new boost technology is really on point.
UNLOCKED: You talked a little bit about the technology, but what else about this shoe is so special to you?
ROSE: Well, having my logo on the back is a huge honor for me. First, for adidas to come to me and ask me if I wanted to do that is crazy. Knowing the history of the brand and it being the first time they’ve ever taken the three stripes off the back is a great feeling for me.
UNLOCKED: What are some of your personal goals and expectations going into this season?
ROSE: I don’t like talking about my personal goals out loud because I don’t want to jinx myself, but hopefully when I achieve them everyone will see. I have high expectations for myself and as player and a businessman and I want to continue to grow as a person to help me achieve all of my goals.
UNLOCKED: It has been a crazy offseason in the NBA and your team added a bunch of new players and lost some familiar faces. How do you feel about the team heading into the season and playing with your new teammates?
ROSE: There will definitely be an adjustment period but we are a close knit team and still have our veteran leaders and a great coach in Thibs to lead us. I like some of the moves we made and I think we’re gonna be pretty tough to beat this year.
UNLOCKED: How do you feel about being the veteran now for adidas’ young roster of athletes?
ROSE: (Pauses) Man, I remember coming into the league on being on shoots with KG, Chauncey and TD and now I’m sitting here about to enter my spartyh year in the league, it’s crazy to believe. I’m excited about the young group of guards they signed, Andrew (Wiggins) and Dante (Exum). I know they’re coming behind me and if anything else they are keeping me on my feet that’s for sure (laughs).
The adidas D Rose 5 will drop this October. Check out some pics below and stay tuned for more details coming soon.
This past week, New York’s Herald Square welcomed the launch of the Invisible Bully fashion line’s Sicker Than Your Average capsule collection. The spirit of the Notorious B.I.G. is in engrained in the DNA of the brand — most recently celebrated by the name of the collection, which comes from the popular hit “Hypnotize”. The party’s highlight was a meet and greet, and its line filled with hopeful fans wrapped around 34th Street to take pictures with their favorite celebrities and get a sneak peek at Invisible Bully’s latest collection. Several famous faces like French Montana, Jadakiss, Shad Moss (Bow Wow), Styles P, DJ Envy, and of course B.I.G.’s lifelong pal and founder D-Roc were in attendance.
Check out the images above to catch the vibe of the celebration.
Today adidas Basketball officially announced their new Boost Basketball, and Foot Locker Unlocked was on hand for the global launch party in Las Vegas. Held at the MGM Grand Arena, a select few media were given the opportunity to check out the shoes first-hand and interview some of adidas top basketball stars who’ll be rocking them on court this season. Introducing the Boost technology was Chicago Bulls star Derrick Rose, Portland Trailerblazers star Damian Lillard and adidas basketball designer Robbie Fuller. The event was MC’d by former NBA player and current ESPN analyst Greg Anthony.
First to be introduced was Robbie Fuller, adidas Crazy Light boost basketball designer who talked a little bit about the shoe’s design and new technology. The boost foam which is featured on the Crazy Light 4 has been brought over from the running side to basketball for the first time. “If you’ve ever tried on the Pure Boost or Energy Boost running shoes you know how comfortable and responsive they are, and now all those benefits have been translated over to the new Crazy Light which we all know and love for its superior lightweight feel,” according to Fuller.
Next up Anthony introduced Derrick Rose who came out wearing the new D Rose 5, his fifth signature shoe which will be dropping later this fall. Rose looked extremely fit and said he would be ready to take the court now if today was game 1 of the NBA season. Rose seemed extremely excited to introduce his fifth signature shoe, one which he called his most “personal and energetic” shoe to-date. He said he was shocked and really excited when he first found out that this shoe will be the first ever adidas basketball shoe ever to feature a player logo in the heel. In addition, Rose said he wanted to go with a simpler version of his shoe this time around, but also wanted it to make a “big statement” and he feels they accomplished with the new heel logo and boost technology.
After getting a first look at the D Rose 5, we also got a chance to learn more about the Crazy Light 4, from Trailblazers star Damian Lillard. Lillard came out rocking one of his new PE’s that he’ll be rocking these on court during USA Basketball games this summer and also the first half of the basketball season. He said he absolutely loved the way this shoe felt and that it was “the most comfortable basketball shoe I’ve ever put on my feet.” In addition to the boost technology, Fuller created a brand new design for the fourth iteration of the Crazy Light. The new version features the three stripes on the forefoot as opposed to the heel and side upper. The shock web bubble pattern also gives it a more flashier look an gives it that additional element of style that was missing on some of the previous versions. We’ll have a number of different colorways of his PE’s, the first of which will be Grey/Red/Black version he is wearing below. Look for these kicks to drop in early September.
Stay tuned for Part 2 of our recap where we go one-on-one with D Rose coming soon.
In partnership with mall management, SELECT House of Hoops by Foot Locker stores will implement a sweepstakes ticket procedure* in order to purchase the Nike LeBron 11 Elite SE “University Red” (on sale 8/1/14 for $ 295). The sweepstakes tickets will be given out Monday, July 28th and Tuesday, July 29th. If your ticket number is selected, you will be notified by phone on Wednesday, July 30th or Thursday, July 31st. These procedures are for SELECT STORES only. To find out which store near you will carry the shoe and if that store will implement the sweepstakes ticket procedure, please visit the Foot Locker Launch Locator. This release will NOT be available on Footlocker.com.
*Our customers are our priority and we encourage everyone to follow the procedure outlined above in an orderly and safe manner. We thank you in advance.
Stefan Janoski’s signature shoe, the Nike Zoom Janoski, makes a return this summer in a brand new colorway Deep Royal “Tie Dye”. The tie-dyed canvas upper arrives with touches of white applied throughout. Black is seen on the Swoosh, tongue branding, inner lining and accents, white sitting atop a white outsole. All-in-all, the sneaker sports a contrasting trim and clean sole, allowing the tie-dye design to make the biggest effect. If you’re looking to add a new pair of kicks to your summer rotation, look no further.
Available in stores Saturday. Check out Release Locator for stores.
Stefan Janoski’s signature shoe, the Nike Zoom Janoski, makes a welcome return this summer in a brand new colorway Turbo Green “Tie Dye”. The tie-dyed canvas upper embraces contrasting black accents, white rubber foxing, a black foxing stripe and a gum rubber outsole. The sneaker announces itself like an afternoon light on a relaxing vacation. If you’re looking to add a new pair of kicks to your summer rotation, look no further.
Available in stores Saturday. Check out Release Locator for stores.
Jordan Brand’s effort with the Jordan Flight Flex Trainer is to emphasize and take inspiration from Michael Jordan’s relentless pursuit of greatness and commitment to improvement. The Flight Flex features a multidimensional flex and tread pattern atop a stable base to deliver support, flexibility and cushioning. This sneaker supports day-in and day-out dedication while wrapping the foot for dynamic stability, while micro-perforation provides ventilation to ensure remain supported and cool all the way to the last minute, rep or circuit. A simple colorway of cool grey, black and white ensures that this sneaker is versatile and for everyday wear.
Available now at Flight 23.
The Jordan Flight Flex Trainer Black/White takes inspiration from the concept of training and how habitual practice creates an athlete’s success. The one who set the example is none other than Michael Jordan himself, who was known for his relentless commitment to improvement. Arriving in an understated colorway, this sneaker will accompany you through the sweat and tough times where the mental battle must be won as well.
The Flight Flex features a multidimensional flex and tread pattern atop a stable base to deliver support, flexibility and cushioning. This sneaker supports day-in and day-out dedication while wrapping the foot for dynamic stability, while micro-perforation provides ventilation to ensure remain supported and cool all the way to the last minute, rep or circuit. A simple colorway of cool grey, black and white ensures that this sneaker is versatile and for everyday wear.
Available now at Flight 23.
The Nike Air Raid was a touchstone silhouette when it dropped, embodying when culture was shifting over into the mindset that performance sneakers also needed to look good on the streets as lifestyle kicks too. With its innovative cross straps and durable construction made for the blacktop, the dual-purpose design looks tough on the court and cool everywhere else. This colorful retro take on the outdoor basketball staple has a black and dark grey base that sets the table for a multicolored pattern that wraps the entire midsole and is also seen on the tongue.
Available online only this Saturday.
The Nike Air Collection celebrates the significance of Nike’s first-ever outdoor basketball sneaker, the Air Raid, by returning it alongside a complementary Air Force 1. Fueled by the golden age of street basketball, both designs draw inspiration from the campaign that catapulted the Swoosh to the forefront of hoops culture.
Originally released alongside the slogan – “Live Together. Play Together.” – the battle-tested Air Raid returns with a fitting combination of colors to honor its heritage. The design’s rugged silhouette has been accented in multicolored graphics so you can raise your game, and simultaneously, increase the peace. Over two decades since its debut, the Air Raid’s legacy lives on in the streets, representing an era of bold statements and equally bold aesthetic choices. Additionally, the collection includes an Air Force 1, equipped with a black nubuck upper and matching graphic accents to symbolize the push for peace that forever changed the game.
The Air Raid will be available at Foot Locker, House of Hoops by Foot Locker and Footlocker.com (starting at 8:00 a.m. EDT) for $ 125 on Saturday, July 26th. Check the Launch Locator to see which stores will have this release.
The Air Force 1 will ONLY be available on Footlocker.com for $ 90 starting at 8:00 a.m. EDT on Saturday, July 26th.
Nike Air Raid ‘Peace’ – Black/Pin Green-Dark Grey
Nike Air Force 1 ‘Peace’ – Black/Multicolor